As we have been involved in farming for a number of years, we know and see the problems that are in place when it comes to growing your land base. We also see the old solutions and the limited success these solutions are having to help you grow. Just ask yourself one question, “Has my recent growth been strategically implemented planned or has it been achieved by chance?” Here are a few problems we have noticed over the years. If you have encountered any others not listed, please let me know what your experience has been.
|Problem||Old Solution||New Solution|
|High Cash rent||Pay more for rent||Position oneself for stewardship|
|Limited communication skills for networking||Take the Dale Carnige Coarse||Hire profesional marketimg|
|Limited abilities in marketing and publishing||Internally have someone to build resumes and sales articles||Hire profesional marketimg|
|Talking to landowners is considered aggressive||Farm name is always tied to the contact||Market the farm anonymously till the landowner makes a decision to change|
|Limited time for prospecting||Prospecting takes time away from other duties to network||Spend time doing the things you do well and less on Expansion Marketing|
|Limited distance for connecting with landowners||Connect with only landowners living in your geographical area||Connect with landowners regardless of where they reside|
|Landowners don't realize the options they have||Limited contact results in very limited turnover||Landowners see how their land can benfit from the right tenant and practices|
|Landowners are becoming less connected to the farm||Limit the involvement of the landowner||Bring leadership to the landowner on farming practices|
|Landowner's views of farming are shaped by public opinion||Limit the involvement of the landowner||Bring leadership to the landowner on farming practices and their role on soil quality|
|Limited landowner communication||Meet with landowners just to renegotiate rent||Communicate with landowners more often keeping them informed about their farm|
Bird Dog is to here to help guide you through the complexities of expansion marketing and give you the new solutions you need to take your farm growth to the next level. Do you want to feel good about the way you are growing your operation? Allow the landowner to make the informed decision to change tenants not just the high dollar decision.